Below you will find those people who have the worst quality of sleep. The Hedgded Hedonists currently lead the way, with these people having an 88% more chance of them regularly having a poor night’s sleep. This information can be useful for drug manufacturing, health professional, medical, retail or health service organisations to target future or existing customers with new sleeping products.

Knowing if your customers are sleeping badly allows you to customise relevant information for those with such issues - boosting your relationship with customers, inevitably leading to more value.