Weary & Wishful
UK SEGMENT SIZE: 5.16%
INDIVIDUAL WELLBEING SCORE: 116
Overview
Weary & Wishful are likely to exercise less than once a week. They are likely to find that motivation is preventing them from increasing their physical activity, yet as a group they are inclined to want to better themselves.
In particular, they are keen to use diet to improve their overall health, their ultimate goal being to reverse the signs to ageing. However, cosmetic surgery is considered a bridge too far to achieve this goal, with very few having gone - or wanting to go - under the knife.
This group enjoys food and nutrition, having a high likelihood of experimenting with different diets which are mainly aimed at phasing out meat. For example, they are no strangers to a vegetarian diet and cut out meat in favour of fish.
They are likely to regularly eat meat-free burgers. However, Weary & Wishful are not all angels. This is one of the more likely segments to drink every day and smoke every day. They are not afraid to indulge themselves from time to time, and are comparatively prone to eat an above-average amount of takeaways per month. They have the second largest propensity to be addicted to salt.