Vegaphobes
UK SEGMENT SIZE: 8.36%
INDIVIDUAL WELLBEING SCORE: 86
Overview
This segment is well represented by smokers and also by individuals who regularly suffer illnesses. They are the least likely of all segments to eat fruit and vegetables.
On a positive note, this group is one of the least likely to be spending most of their time boozing. Their main type of physical activity is walking, with roughly two thirds partaking.
Many in this segment are prevented from eating more healthy foods due to a lack of money.
Approximately a quarter are likely to try a new skincare product, which is an overrepresentation relative to the UK average.