Time Poor

UK SEGMENT SIZE: 4.76%

 

INDIVIDUAL WELLBEING SCORE: 95

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Overview

Many have busy working lives but also need to care for children as they cannot afford help. Consequently, they are constantly running to and fro and find very little time in their everyday lives for planned exercise and culinary touches.

They are one of the least likely segments to have enough time to prepare a healthy meal, and as a segment admit that time is the main reason preventing them from increasing their physical activity. A hectic lifestyle means dieting is also way down their list of priorities.

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This translates into sub-optimal health outcomes. They are by no means the most overweight, but are one of the more likely segments to weigh above average. Time Poor are comparatively likely to have a visual impairment.

For those who are lucky enough to clear their schedule for some training time, their weapon of choice tends to be either running or cycling. They are very likely to be rugby fans, compared to other segments.