Pumped & Pampered
UK SEGMENT SIZE: 6.73%
INDIVIDUAL WELLBEING SCORE: 144
Overview
Pumped and Pampered are one of the most likely segments to take frequent exercise. They are gym obsessed: the most likely segment to use the gym and go running as their main type of physical activity.
Making use of all the features of the gym, it is common for this segment to take part in exercise classes like pilates, yoga and Zumba. The guiding light behind their active lifestyle is improving their health. They have a busy lifestyle yet they engage in a lot of physical activity.
This is an open-minded group who are predominantly health orientated. They are the most likely segment to try new foods which are healthier, and the least likely of all groups to smoke. In terms of dietary behaviour, this group is comparatively likely to try a low-carb diet. They are the least likely group to eat burgers, yet interestingly they are one of the more inclined groups to eat above the average amount of ready meals.
They like to keep themselves pampered. This segment is the most likely to use more than one skincare product per day and they tend to be keen to try new skincare products overall. In keeping with this, they are likely to have had cosmetic surgery.
Their hobbies reflect their healthy lifestyle and good diet; they are very likely to be interested in food/nutrition, as well as fitness, athletics and tennis. They tend to live in areas with high-quality sports and fitness facilities, often found is affluent towns and villages in the South, East of England and Northern Ireland.