Below shows the segments that are most likely to consider themselves overweight. Down but not out are 40% more likely to consider themselves overweight than the UK average. This information can be useful for retail, weight loss, supplementary, nutrition and health organisations that want to know which consumers believe themselves to be overweight to target them with the most appropriate products and services.

Vigor allows your organisation to know what people are most likely to be overweight within your customer base, allowing you to gain insight to target them with specific offers that will benefit them and your organisation