Below you will find the people who are most likely to try new types of food. People in Boozing Buddies are 49% more likely to try new foods than the UK average, leading the line in this category. This information can be useful for retail, food processing, restaurants, food & beverage or nutrition & dietary organisations to target future or existing customers with new food trends.

If your organisation is thinking of expanding with new exciting products, be sure to target those most likely to try them by using Vigor customer base segmentation.