This example looks at the people who are most likely to smoke cigarettes. Unsurprisingly, the Smoking Chefs are 63% more likely to smoke cigarettes than the UK population, and are topping this category. This information can be useful for tobacco, health, retail or insurance organisations to target future or existing customers with new smoking prevention products, or learn more about their current consumers’ smoking status.

Vigor helps you determine those within your customer base that are most likely to smoke, allowing your organisation to target those with relevant information that applies to them.