Below shows those people who are most likely to improve their diet in the future. Hedged Hedonists are 47% more likely to improve their diet than the UK average. This information can be useful for restaurants, food processing, health professionals, farming, food & beverage, retail or nutrition & dietary organisations to target future or existing customers with new diet trends.

With the diet industry worth £55 billion, make sure to know who are likely to be your most valuable consumers in the future.