This example looks at people who are most likely to improve their level of physical activity in the future. The Lacklustre Veggies are 56% more likely to improve their activity than the UK average. This information can be useful for retail, health, entertainment, clothing, equipment or sport & fitness organisations, to target future or existing customers with new sportswear or membership deals.

With a booming fitness industry, make sure you know which customers are the most likely to increase their activity levels so you can target them with offers and products to help them with their goals.