This example shows those people with the highest levels of type 2 diabetes. Down but not out are currently leading the way with this health issue, with these people having a 77% higher chance of having the disease than the UK average. This information can be useful for health professionals, retail, health product, insurance or nutrition & dietary organisations to target future or existing customers with new health products.

Vigor indicates how likely your customer base is to have type 2 diabetes - allowing you to personalise campaigns to different consumers based on their current health.