Below shows the segments that engage in the most physical activity. Pumped & Pampered are 60% more likely to engage in high levels of physical activity than the UK average. This information can be useful for retail, sport, supplementary, nutrition and health organisations that want to know who in their customer base engages in the most physical activity to target them with the most appropriate products and services.

Vigor allows your organisation to know what people are most likely to be engaging in high levels of physical activity within your customer base, allowing you to gain insight to target them with specific offers that will benefit them and your organisation