Held Back
UK SEGMENT SIZE: 2.15%
INDIVIDUAL WELLBEING SCORE: 90
Overview
Held Back have the second worst health commitment score. There are motivational and nutritional factors preventing this segment from improving their health.
This segment is comparatively likely to point to both alcohol and sugar as reasons why they are not eating a healthier diet. When it comes to barriers to increasing their exercise levels, they are over-represented by those who lack motivation and are not interested in training.
They are the least likely segment to use diet as a means of improving their health and wellbeing. If they were to improve one aspect of their lives, this segment finds it preferable to focus on mental health as opposed to physical health.
Nearly half are interested in music concerts, and they are also likely to be into walking and cycling.