Hedged Hedonists
UK SEGMENT SIZE: 1.14%
INDIVIDUAL WELLBEING SCORE: 161
Overview
This group has a good level of health. They are very unlikely to be overweight. Of all segments they sleep the best at night. Their ability to recharge is important because they lead a very active lifestyle. Considering all segments, they are the most prone to exercise every day: more than one in three choose to do so.
They are by far the most likely segment to engage in team sports and the most predisposed to go walking. This segment are the biggest spenders on physical activity. Additionally, the people in it are the most motivated to engage in exercise for the social benefit. This is to be expected, given their propensity to engage in team sports.
Despite being physically active, their diet leaves much to be desired. They are the least likely segment to want to reduce their salt and sugar intake, and are the most avid consumers of ready meals. As a segment, they are one of the biggest drinkers and their alcohol intake is a major barrier to dietary improvement. Another factor preventing the betterment of their diet is their unwillingness to try new and healthy foods.
They take great pains maintaining their appearance. They are the most likely segment to spend a lot of money on skincare and the most likely to have undergone cosmetic enhancement. It follows that they are the most likely segment to consider reversing ageing.
Spanning the whole of the UK from Aberdeen to Bournemouth, Hedged Hedonists tend to prefer busy cities to quiet villages and towns.