Below are those people who are the happiest in the Visor database. Leading this wellbeing indicator are the Hedged Hedonists, who are 77% more likely to be happy than the UK average. This information can be useful for retail, health, beauty or drug organisations that want to know how their customers are feeling, to make sure they are reaching out to them in the best way possible.

Knowing your happiest customers is a crucial part of determining who to reach out to and in what particular way.