Below shows the segments that have the healthiest diet. Lacklustre Veggies are 65% more likely to practice healthy eating than the UK average. This information can be useful for retail, dietary, supplementary, nutrition and health organisations that want to know who in their customer base has the healthiest eating habits to target them with the most appropriate products and services.

Vigor allows your organisation to know what people are most likely to be eating healthy within your customer base, allowing you to gain insight into the current lives of your consumers, and find likeminded people who also have good eating habits in order to grow your organisation.