Glum & Groomed
UK SEGMENT SIZE: 5.66%
INDIVIDUAL WELLBEING SCORE: 100
Overview
The general health of this group is a mixed bag. On the plus side, they are prone to getting a good night’s sleep, seldom feel bloated and are one of the least likely segments to be overweight. They are also blessed with a good immune system, rarely getting ill in comparison to other groups.
They exercise fairly regularly - more than one in four exercise every day - and are generally satisfied with their activity levels. On the flip side, they are the second most likely group to smoke and are not averse to a takeaway. A comparison of all segments reveals that a likely obstacle to this group having a healthier diet is an addiction to sugar.
There is also a lack of enthusiasm to improve their diet, with a slight tendency to avoid trying new healthy foods.
A strong feature of this segment is an interest in skincare products. They are likely to use these every day. They are also keen to try new skincare products and spend a lot on these creams compared with other segments. They are committed to being and staying groomed, moisturised and looking young. This links in with their inclination towards cosmetic surgery and enhancement. They are one of the most likely groups to be associated with surgery or non-surgical procedures like Botox or fillers.
However, Glum & Groomed score low on happiness metrics compared with other segments. The majority want to improve their health so they can feel better.
This segment is very likely, compared to others, to be into betting.