Fight Through Adversity
UK SEGMENT SIZE: 5.22%
INDIVIDUAL WELLBEING SCORE: 78
Overview
Like Boozing Buddies, this segment enjoys a drink. In fact, they are one of the most likely segments to drink every day. Also, they are one of the more inclined segments to smoke. It will come as no shock they are over-represented by people who regularly fall ill.
Disabilities are not uncommon; they are the most likely segment to suffer from a visual impairment and are comparatively likely to have a hearing impairment. This is the same with Type 2 diabetes.
Despite having a fairly low level of physical health, they are quite active, with roughly a fifth exercising every day. They are also inclined to spend a lot on physical activity; many splash out for a gym membership.
There is significant room for improvement in terms of diet. This segment is comparatively unlikely to eat fruit and veg, and not averse to a takeaway. Their boozing is a crucial factor that prevents them having a healthier diet.
Of all segments they are the most likely to have undergone cosmetic surgery.
With regard to hobbies and interests, they are the biggest football fans.