Below are the people who are most likely to undergo cosmetic enhancement in the future. Hedged Hedonists lead this category. They are 145% more likely than the UK average to undergo such enhancements. This information can be useful for health, cosmetic, beauty or retail organisations that focus in this area to target future or existing customers with new products to enhance the body.

With the UK being the fourth-biggest cosmetics market globally, be sure to know which consumers are the most likely to be part of this growing movement, so you can target them with special offers and products.