Cheerless Carnivores
UK SEGMENT SIZE: 3.81%
INDIVIDUAL WELLBEING SCORE: 75
Overview
Many in this segment struggle to fill themselves with the required energy for an active lifestyle. In some cases, this is due to restricted mobility, but for others it is the result of poor health. With a quarter feeling bloated very often, they are the most affected segment. There is a high proportion of smokers in this group.
There is a comparatively large incidence of low physical activity levels. The main force impeding their ability to exercise is motivation; additionally this segment is the second most likely to be hindered by lack of money.
This segment has the second worst diet score of all groups. They are the highest proportion of red meat eaters; approximately 90% are steak lovers. Unsurprisingly, this segment is very unlikely to be vegetarian and also very unlikely to be regular consumers of meat-free burgers. Many feel they neither have the time nor the money to pursue a more nutritious diet.
Interestingly, they are likely to try new skincare products and are not averse to spending their money on facial creams.
This segment has the lowest happiness score. They are likely not to consider themselves attractive and are the most likely of all groups to want to improve the mental health aspect of their lives.
The biggest fans of music concerts can be found in this segment. They are also likely to enjoy gambling.