Chasers of Youth
UK SEGMENT SIZE: 10.00%
INDIVDUAL WELLBEING SCORE: 110
Overview
People in this segment are proponents of healthy living. They are likely to eat greens, eschew burgers and be either vegetarian or pescatarian relative to the UK average.
Healthy food is a big focus of theirs. They feel they have enough time to cook healthy foods and are the second most likely group to reject a takeaway; over half of the segment revealing a distaste for the Deliveroo’s of this world. They are known to shun other unhealthy habits, such as smoking.
They are one of the most inclined groups to exercise every day. They put their money where their mouth is when it comes to physical activity, being one of the most likely segments to spend an above-average amount on physical activity each month.
A driving force behind this segment’s healthy living is the desire to look young. A massive impetus for Chasers of Youth to improve their health is to reverse the signs of ageing. They are one of the most likely groups to use skincare products every day. They tend to share the Weary & Wishful segment’s contentment to achieve their appearance goals through diet and exercise, as opposed to cosmetic surgery.
Many in this group will be enjoying senior management roles in a mature career and have reached a point of satisfaction in their lives. Years of clean living and regular exertion have left them with the impression they are quite attractive.
Many in this group are into cycling and they are well represented by cricket fans.