Boozing Buddies
UK SEGMENT SIZE: 5.93%
INDIVIDUAL WELLBEING SCORE: 99
Overview
With around a fifth drinking every day or most days, it is fair to say that this segment is inclined to enjoy a tipple! Despite their boozing habits, they are likely to sleep well compared to other segments.
Motivation and money are the key reasons prohibiting them from increasing their level of physical activity. In terms of their rationale to engage in exercise, this group is more likely to be motivated by necessity than wanting to enhance their physical appearance.
This would perhaps speak to a predominantly older age group; however, this segment is well represented across all age ranges.
Diet wise, this segment conforms to the UK average, eating no more or less fruit and veg than the average person, and having no particularly strong inclination towards ready meals and takeaways.
They are comparatively likely to eat chicken and fish, with no special preference for red meat, and they are very unlikely to have tried meat-free burgers. Although they are not massive dieters, there is an over-representation of fasters.