Below shows the segments that most likely to be heavy drinkers. Boozing Buddies are 152% more likely to drink everyday than the UK average. This information can be useful for retail, brewing and health organisations that want to know which consumers are drinking the most in order to target them with the most appropriate products and offers.

Vigor allows your organisation to know who are the biggest drinkers within your customer base, allowing you to gain insight to target them with specific offers that will benefit them and your organisation