Below shows the segments that spend the most time on their appearance. Time Poor are 68% more likely to spend more time on their appearance compared to the UK average. This information can be useful for beauty, retail, clothing, and fitness organisations that want to know who in their customer base spends the most time on their appearance to target them with deals on products and services.

With the grooming industry set to boom further - make sure not to miss out on those spending the most time on their appearance.