Below shows the segments that spend the most on gym/sportswear. Hedged Hedonists are 103% more likely to spend a lot on gym memberships and sports equipment compared to the UK average. This information can be useful for retail, sports, nutrition and fitness organisations that want to know who in their customer base spends the most on sports gear to target them with the most appropriate products and services.

Knowing what parts of your customer base spends the most on gym/sportswear will aid in reaching out to new customers of this type, especially with active equipment and clothing. With the fitness industry booming - make sure not to miss out on those spending the most on gym and sports equipment