Health is the new wealth™
Vigor is the first and only dedicated wellbeing, health & lifestyle segmentation in the UK, designed by the UK’s leading data science experts, and used by some of the country’s biggest health brands.
-
Health and Welling.
Dive into the health of the nation. We have found the UK consumers most likely to have type 2 diabetes and those that believe they are overweight. Find out about your consumers.
-
Nutrition.
Reach out to those most likely to try new foods. With a booming nutrition industry make sure to connect with the best possible consumers for your products.
-
Exercise.
We have found the UK’s most active people. Vigor can connect you to those people that like to keep in shape, reach out to these people with your new ranges of equipment.
-
Beauty.
Vigor can help find your organisation those that spend the most on looking their best, and those that believe themselves to be the most attractive.
Vigor has been developed by Metrix Data Science (MDS). To achieve this, MDS carried out one of the UK’s largest health and wellbeing surveys. Using the insights from the survey, together with some of their proprietary data products they have created 18 unique wellbeing segments and 60 lifestyle characteristics which comprise Vigor.
